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RESEARCH & DESIGN DELIVERABLES

Story By Design believes in interweaving research and testing throughout the product cycle.

Towards this end, we’ve pioneered DYNAMIC DELIVERABLES — low fidelity documentation that’s fast to create, highly adaptive and emotionally salient. Our goal is to keep research relevant in agile environments so your user stays front and center throughout design and development.

Some of the tools we use to do this are:

STORY AUDITS

How does the experience you’ve created unfold as a story for your user? Uncover the story arc driving your interaction forward across all channels. Learn whether you are fulfilling the needs, wants and expectations of the human being on the other side of your interaction.

ETHNOGRAPHIC RESEARCH

Extended in-context observation. Creating reels of user behavior is a powerful complement to quantitative data. What are the emotions behind your analytics?

IN-DEPTH INTERVIEWS

Stimulating disclosure while avoiding suggestion and self-reporting is a tough needle to thread but it is invaluable to design research. Learn about the hopes, expectations, frustrations and habits of your users to build the optimal relationship with them.

VOICE OF THE CUSTOMER

We recruit based on client requirements, conduct interviews, prepare interview summaries, identify metrics critical to satisfaction and translate findings into technical requirements.

USER TESTING

We perform moderated and unmoderated testing, handle recruitment and analysis and can help you design processes to address specific concerns.

TRAINING

We offer training in applying the tools of story structure to reimagining and redesigning the flow of digital experiences. We also facilitate participatory design sessions with users, stakeholders and potential markets.